Legal

Privacy Policy

Last updated: March 25, 2026  ·  Effective: March 25, 2026

NOUS, Inc. ("we," "us," or "our") is a voice AI platform incorporated in Delaware and headquartered in the United States. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our service — an AI-powered phone answering system deployed on behalf of our business clients (tire shops and auto service businesses) across the United States and Canada.

We are subject to applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents. For our Canadian users, we also comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. By using our website or interacting with our AI over the phone, you acknowledge the practices described in this policy.

1. Who This Policy Covers

This policy applies to two categories of people:

• Business clients — tire shops and auto service businesses in the US and Canada that subscribe to NOUS.
• End callers — members of the public who call a business that uses NOUS to answer its phones.

If you are a business client, additional terms in your service agreement also govern our data practices.

2. Information We Collect

From end callers (people who call a NOUS-powered business)

• Call recording and transcript — your call is recorded and transcribed using our voice AI platform. The AI engages you in conversation to help you with your inquiry.
• Name — if you provide your name during the call.
• Phone number — your caller ID, captured automatically.
• Inquiry details — information you share, such as tire sizes, service needs, or appointment requests.
• Call metadata — date, time, duration, and outcome of the call.

From business clients

• Business name, address, and contact details.
• Authorized user names and email addresses for dashboard access.
• Billing information (processed by our payment processor; we do not store full card details).
• Inventory and business configuration data you provide to us.

From website visitors

• Standard server log data (IP address, browser, referring URL, pages visited).
• Information you submit via contact or demo request forms.

3. Call Recording Disclosure

Calls handled by NOUS are recorded and transcribed by an AI assistant. Recording consent requirements vary by jurisdiction:

• One-party consent states and federal law — the majority of US states and US federal law require only one party to consent to recording. The AI, acting on behalf of the business, provides that consent.
• All-party consent states — several states, including California, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, Oregon, Pennsylvania, and Washington, require all parties to consent before recording begins. Businesses operating in these states are solely responsible for notifying callers before the AI greets them. NOUS provides a configurable opening disclosure message for this purpose.
• Canada — under Canadian federal law, one-party consent is sufficient. The AI's consent on behalf of the business satisfies this requirement.

If you do not wish to have your call recorded, you may decline to continue the call and contact the business by other means.

4. How We Use Personal Information

• To provide the phone answering and AI assistant service on behalf of our business clients.
• To log call outcomes and generate analytics for the business client's dashboard.
• To extract structured data from transcripts (e.g., products discussed, estimated revenue, call type) using AI.
• To enable the business client to follow up with leads and callers.
• To improve the accuracy, safety, and performance of our AI — using de-identified or aggregated data only.
• To process payments and manage billing for business clients.
• To respond to inquiries submitted via our website.
• To comply with legal obligations.

We do not sell personal information to third parties. We do not use caller data for advertising or marketing purposes.

5. How We Share Personal Information

We share personal information only as necessary to operate the service:

• Business clients — call logs, transcripts, and caller information are shared with the business client whose phone line was called. That business is an independent controller of the data you provide to them.
• Voice and AI infrastructure providers — our platform relies on third-party cloud services to process audio, generate transcripts, and operate the AI assistant in real time. These providers act as data processors on our behalf.
• Data storage providers — call logs and business data are stored with third-party cloud database providers acting as data processors on our behalf.
• Payment processor — billing information for business clients is handled by our payment processor under their own privacy policy. We do not store full card details.
• Authorities — if required by law, court order, or to protect our rights or the safety of others.

All sub-processors are contractually required to maintain appropriate security measures and to use personal information only as directed by us.

6. Data Retention

• Call logs and transcripts — retained for 12 months after the call date, then permanently deleted, unless the business client requests earlier deletion or a longer retention period is agreed in writing.
• Business client account data — retained for the duration of the subscription and for 90 days after termination, after which it is deleted.
• Billing records — retained for 7 years as required by applicable tax law.
• Website inquiries — retained for up to 12 months.

7. Security

We implement industry-standard technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (TLS), access controls, and limited employee access on a need-to-know basis. However, no system is completely secure and we cannot guarantee absolute security.

8. Your Privacy Rights

California residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know — request disclosure of the categories and specific pieces of personal information we have collected, the sources, the purposes, and the third parties with whom we share it.
• Right to Delete — request deletion of personal information we have collected, subject to certain exceptions.
• Right to Correct — request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing — we do not sell or share personal information for cross-context behavioral advertising. No opt-out is required, but contact us to confirm.
• Right to Limit Use of Sensitive Personal Information — we do not use sensitive personal information for any purpose beyond providing the Service.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of the above rights.

To submit a California privacy request, email hello@callnous.com with the subject line "California Privacy Request." We will respond within 45 days. You may designate an authorized agent to submit requests on your behalf.

Other US residents

Residents of Virginia, Colorado, Connecticut, Texas, and other states with enacted comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain uses of their personal data. Contact us at hello@callnous.com to exercise any applicable rights.

Canadian residents (PIPEDA)

Canadian residents have the right to request access to personal information we hold about them, request correction of inaccurate information, withdraw consent to collection or use (subject to legal and contractual limitations), and file a complaint with the Office of the Privacy Commissioner of Canada.

For all regions: if your data was collected on behalf of a specific business client (i.e., you called that business), we may need to direct your request to that client, as they are the controller of that data. We will respond to all requests within 30 days (45 days for California).

9. Cookies and Website Tracking

Our website uses only essential cookies required for functionality. We do not use third-party advertising cookies or cross-site tracking. Standard server logs may capture your IP address and browser information for security and diagnostic purposes.

10. Children's Privacy

Our service is intended for businesses and adults. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

11. Cross-Border Data Transfers

NOUS is headquartered in the United States. Some of our third-party sub-processors may store or process data in the United States or other jurisdictions. As a result:

• US clients and callers — your data is primarily processed in the United States.
• Canadian clients and callers — your personal information may be transferred to and processed in the United States, where privacy protections may differ from those in Canada. We take steps to ensure appropriate contractual safeguards are in place for such transfers.

By using our service, you acknowledge these transfers and consent to the processing of your personal information in the jurisdictions described above.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated to active business clients by email. Your continued use of our service after the effective date of any changes constitutes acceptance of the revised policy.

13. Contact Us

For privacy-related inquiries, access requests, or complaints:

NOUS, Inc.
Delaware, United States
Email: hello@callnous.com